Privacy Policy

1. Introduction

Vertial Holdings Pty Ltd., trading as Prayer Link ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and join our waitlist for the Prayer Link mobile application.

2. Information We Collect

Depending on how you interact with Prayer Link, we may collect the following information:

• Email Address: When you join our waitlist or create an account, we collect your email address to notify you when Prayer Link launches and to communicate important updates.
• Phone Number: We collect your mobile phone number during account creation to verify your identity via one-time password (OTP) and to help other users find you if you choose to enable this feature.
• Contacts (Optional): With your explicit consent, we access the phone numbers or email addresses in your contacts to help you connect with friends already using Prayer Link. We use cryptographic hashing to match contacts and do not permanently store your full address book.
• Camera & Photos: If you choose to upload a profile picture or custom background, we will request permission to access your device camera or photo library.
• Usage Data: We collect information about how you access and use our website or app, including IP address, browser type, pages visited, and interaction events.

3. How We Use Your Information

We use the information we collect to:

• Notify you when Prayer Link becomes available
• Send you updates about the development of Prayer Link
• Improve our website and services
• Comply with legal obligations

4. App Permissions & Compliance

Prayer Link follows the privacy requirements of both the Apple App Store and Google Play. When the app requests access to a system feature, we display a native permission prompt explaining why the data is needed. Below are the exact permission strings you will see:

• NSContactsUsageDescription: "Prayer Link needs access to your contacts to help you connect with friends who are already using the app. We only use this information to find and add friends at your request."
• NSCameraUsageDescription: "Prayer Link needs access to your camera so you can take profile pictures and choose custom background images for your prayers."

Access to these features is optional and the core functionality of Prayer Link remains available even if you decline a permission. You can change your consent at any time through your device settings.

5. Information Sharing and Disclosure

We do not sell, trade, or otherwise transfer your personal information to third parties without your consent, except as described in this policy. We may share your information in the following circumstances:

• With service providers who assist us in operating our website and conducting our business
• When required by law or to protect our rights and safety
• In connection with a business transfer or merger

6. Data Security

We implement appropriate security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure.

7. Your Rights (Australian Privacy Principles)

Under Australian privacy law, you have the right to:

• Access your personal information
• Correct inaccurate or incomplete information
• Request deletion of your personal information
• Withdraw consent for processing your information
• Lodge a complaint with the Office of the Australian Information Commissioner (OAIC)

8. International Users

If you are accessing our website from outside Australia, please note that your information may be transferred to, stored, and processed in Australia. By using our website, you consent to such transfer.

9. Children's Privacy

Our services are not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date.

11. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us at: